Senior Sales Director - Middle East

Cogniviti Labs is a Singapore-headquartered digital transformation consultancy specialising in Finance and Procurement. We help enterprises modernise how they plan, buy and manage spend through services across Digital Procurement, Master Data Management, Spend Analytics, Corporate Performance Management and AI Services.

We work with clients across Singapore, India, Thailand, Indonesia, South Africa and Australia, and were recognised as Coupa’s New Breakout Partner of the Year (International) at Coupa Inspire 2026. We’re now expanding into the Middle East and are looking for a senior leader to build our presence in the region from the ground up.

Market entry and business building

• Develop and execute the go-to-market strategy for the Middle East, with an initial focus on the UAE and wider GCC
• Identify priority industries, target accounts and entry points for Cogniviti’s procurement and finance transformation offerings
• Build Cogniviti’s brand, network and reputation in the regional procurement and finance community

Sales and pipeline ownership

• Own the full sales cycle, from prospecting and qualification through solutioning, proposal, negotiation and close
• Build and manage a healthy, forecastable pipeline against agreed revenue targets
• Lead responses to RFPs and RFIs, working with pre-sales and delivery teams to shape compelling, winnable solutions
• Develop long-term relationships with senior client stakeholders, including CPOs, CFOs, CIOs and procurement transformation leaders

Partner and ecosystem development

• Build and strengthen relationships with leading eProcurement platform vendors such as Coupa, GEP and Ivalua, and their regional sales and partner teams
• Develop co-selling relationships with system integrators, advisory firms and technology partners active in the region
• Represent Cogniviti at industry events, partner forums and client roundtables

Leadership and collaboration

• Work with the founding team to define regional pricing, offerings and commercial models
• Provide market feedback to shape our services and products
• Over time, help hire and lead a regional sales and pre-sales team

Must-have

• 10+ years of experience in enterprise B2B sales, business development or account leadership in IT services, consulting or enterprise software
• A strong track record of closing complex, multi-stakeholder deals with long sales cycles
• Experience selling into large and mid-sized enterprises in the Middle East, with an established network in the region
• Proven ability to build a business, territory or practice from an early stage
• Excellent communication, presentation and negotiation skills at senior executive level
• Self-driven, entrepreneurial and comfortable working with ambiguity

Strongly preferred

• Knowledge of eProcurement and source-to-pay solutions such as Coupa, GEP, Ivalua or similar platforms
• Understanding of procurement and finance processes (source-to-pay, procure-to-pay, spend management, supplier management)
• Existing relationships with eProcurement platform vendors, system integrators or advisory firms in the region
• Experience selling implementation, managed services or digital transformation programmes

Nice-to-have

• Exposure to master data management, spend analytics or AI-led procurement solutions
• Arabic language skills

• Build a region from scratch with real ownership and visibility to the founders
• Work with an award-winning, specialist team focused on procurement and finance transformation, with experience across leading eProcurement platforms including Coupa, GEP and Ivalua
• Be part of a growing company moving from services into products and platforms
• Share in the upside: an ESOP and equity participation plan is in the pipeline, and this role will be considered for it
• Competitive compensation with base salary plus performance-linked incentives
• Other benefits - visa sponsorship, health insurance, flexible working

Send your CV to careers@cognivitilabs.com