Fractional Marketing Lead

Cogniviti Labs is a boutique procurement and EPM consultancy headquartered in Singapore, with teams in India and Indonesia and partners in South Africa and the US. We implement Coupa, GEP, Ivalua and OneStream for enterprise clients, and are building AI-native products and services, including custom AI agents, CogniPurge, CogniFlow and our Agentic Operating System (AOS).

• Marketing Strategy & Positioning: Define our brand positioning, messaging and marketing roadmap across consulting services and AI products.
• Demand Generation: Drive campaign strategy across LinkedIn, digital channels, outbound marketing and account-based marketing (ABM).
• Content & Thought Leadership: Lead content strategy for case studies, whitepapers, blogs and executive-focused marketing collateral.
• Brand & Digital Presence: Strengthen our market visibility, website messaging and overall brand presence across APAC and the US.
• Marketing Performance: Establish KPIs, track campaign effectiveness and measure marketing contribution to sales pipeline.
• Team Collaboration: Work closely with the Founders and Growth Lead to align marketing priorities with business growth objectives.

•  7+ years in B2B technology, SaaS or consulting marketing, including early- or growth-stage companies.

•  Experience marketing to procurement, finance or enterprise software buyers; familiarity with source-to-pay, spend management, EPM or enterprise AI is a strong plus.

•  Proven record of building positioning and demand-generation programmes that produced pipeline.

•  Hands-on with LinkedIn Campaign Manager, Google Analytics and a CRM; WordPress experience is a nice-to-have.

•  Based in Pune and available for in-person syncs, ~15–20 hours per week.

Join a growing, Singapore-headquartered technology consultancy where you can directly shape our brand, marketing strategy and growth. Work closely with the Founders, influence key business decisions, and help position our consulting practices and emerging AI products in global markets. Enjoy the flexibility of a fractional role while making a meaningful impact on a business expanding across APAC and the US.

Send your CV and a short note on a B2B positioning or demand-generation programme you led to careers@cognivitilabs.com. More at www.cognivitilabs.com.